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News about Digital Olympus Cameras

Olympus C-7000 Zoom Digital Camera

Olympus Introduces The World's Smallest 7.1-Megapixel, 5x Optical Zoom Digital Camera: The C-7000 Zoom

- Distinctive Titanium Colored Body is Smallest in Its Class; World-Class Optics, Fast Processing, Enhanced Auto Focus, Large Viewable LCD, and More Advanced Features

Melville, New York, September 16, 2004

- The new Olympus C-7000 Zoom is proof that good things do come in small packages. The world's smallest 7.1-megapixel, 5x optical zoom digital camera packs numerous advanced technologies for ultra-high image quality into an incredibly compact body with a convenient, easy-to-carry size.

Its wealth of sophisticated features and intuitive operation allows users of all skill levels to achieve their precise creative goals. Just when one feature has been mastered, yet another facet awaits to be discovered inside this tiny gem of a camera.

"Olympus C-series cameras combine easy-to-use automatic functions with a high degree of manual, customizable control to obtain just the right effect for every image, whether you're a beginner or an experienced user." said Richard Campbell, product marketing director, Olympus America Inc. "With the C-7000, the smallest 7.1-megapixel, 5x optical zoom digital camera in the world, Olympus has created a high performance imaging tool that's portable enough to take virtually anywhere your creativity may lead you."

Designed to Do More
The C-7000 includes a newly developed 5x optical zoom lens (f2.8/f4.8 - f8.0, 38mm - 190mm equivalent) that is specifically designed to maximize the imaging potential of its high-definition 7.1-megapixel CCD sensor. United with Olympus' exclusive TruePic TURBOTM Image Processor that suppresses noise and boosts image definition to ensure sharper, clearer images, the sensor and lens capture high-resolution images that deliver excellent color definition, clarity, and high contrast. With a fast startup of less than one second and a fast shutter release time, the C-7000 ensures high-speed response that allows users to enjoy high-quality imaging the instant they place the camera in their hands.

Delivering Style
Measuring just 4"(W) x 2.3"(H) x 1.7"(D), and weighing a mere 7.7 ounces, the C-7000 is the smallest 7.1-megapixel, 5x optical zoom digital camera in the world. Destined to become an instant classic, the camera's metal body is finished in a sophisticated Premium Titanium color that has a retro look reminiscent of earlier Olympus digital cameras. While offering the high mobility of a compact camera, the body design assures a level of functional operating ease that is appropriate to a high-performance model.

Intelligent Design for the Most Realistic Digital Images
Incorporating all-glass lens elements, which include three high-index lenses and two lens elements that are aspherical on both sides, the camera's compact lens unit delivers low distortion and reduced chromatic aberration.

The C-7000 captures images of such high quality that they produce beautiful prints in sizes as large as 16 x 20 inches. In addition, the 5x optical zoom lens can be combined with 6x digital zoom to achieve up to 30x total zoom capability that can beautifully capture distant subjects without sacrificing image clarity in the final result.

The camera's Super Macro mode with an extremely shallow depth of field enables users to shoot from as close as 0.8", filling the frame with truly dramatic close-up images.

Designed for High Performance
Numerous professional SLR-type features are included to satisfy the needs of advanced users. For example, an Autofocus (AF) Target Selection function allows users to choose from 143 different AF target zones, enabling them to focus on virtually any area of their composition without reframing the shot.

When AF Target Selection is active, users can choose the autofocus target zone they want to use from a 143-zone grid displayed on the camera's LCD monitor. Target zone selection is easily accomplished via the dedicated AE/AF button and keypad on the back of the camera. In addition, the camera is equipped with an AF illuminator to ensure greater focusing accuracy in low-light situations.

The manual focusing function makes it possible to focus accurately and override autofocus. The area that the user wants to focus on is shown enlarged in the center of the LCD monitor, making it easy to adjust focus via the keypad on the back of the camera. Thanks to the monitor's large screen, the enlarged area is clearly visible for easy focusing.

For the first time on an Olympus compact digital camera, users can directly confirm exposure even when shooting. In any shooting modes the camera can be set to indicate overexposed areas with red highlighting, and underexposed areas with blue highlighting. In addition, a histogram can be displayed on the LCD monitor, making it possible for users to more easily achieve their creative intentions by identifying overexposed or underexposed areas.

Designed to Be Seen
A large 2.0-inch LCD monitor with approximately 206,000 pixels allows images to be displayed beautifully in a large size during shooting and playback. Adopting Semi-Transmissive TFT Color LCD ensures that the monitor is easy to view in bright outdoor light, enabling it to be used as a viewfinder for shooting in virtually any location. In addition, the monitor's large size also enhances still image and movie viewing pleasure.

Designed for You
Simply select a scene mode and the camera is ready to photograph the situation at hand with the optimum aperture, shutter speed, white balance, color saturation and flash setting. With 10 scene program modes including Program Auto, Aperture, Shutter and Manual plus Night Scene, Sport, Landscape, Black & White, Landscape + Portrait, Portrait, and QuickTime Movie mode there's a mode for every occasion.

Other advanced features on the C-7000 allow greater customization. These features include four user-definable My Mode settings to allow users to create original combinations of white balance, sharpness, contrast, and other settings, and an easy-to-view histogram function. In addition, a user-definable custom button on the back of the camera can be programmed to activate the setting that the user applies most frequently.

Digital image management has never been easier than with OLYMPUS Master™ software that enables users of Olympus digital cameras to get the most out of their digital experience.

With a logical and intuitive user interface, OLYMPUS Master allows users to instantly store and manage images, by keyword or by shooting date, in an easily-searchable Calendar View database so they never misplace digital photos again. Powerful, one-click editing tools - including improved red-eye fix function - enable users to optimize their images prior to printing on a postcard, index card, calendar, or via online services.

Online support, templates, firmware upgrades and other services are just a mouse-click away.

For those shots so memorable that they simply must be printed, the C-7000 features PictBridge technology to make printing quality photos a breeze. Just connect the camera via the included USB 2.0 cable directly to any PictBridge-enabled printer - such as the Olympus P-10 Digital Photo Printer - and start printing.

In addition, transferring images to the computer has never been easier with the Auto-Connect USB 2.0 that does not require software drivers (for most computers/operating systems) for hassle-free and high-speed image downloads. The C-7000 also comes with a rechargeable Li-Ion battery and charger.

Designed with More Features For More Excitement

Time-Lapse Interval Shooting
Included on an Olympus compact camera for the first time, interval shooting can be set to take photos at 1- to 60-minute intervals, making it ideal for time-lapse photography.

RAW Data Recording for PC-Based Post-Processing
RAW data recording allows totally unprocessed image data to be stored in the camera so it can undergo high-level post-processing later for printing or other applications.

30 Frames-Per-Second VGA Movie Shooting for Smooth Playback
30fps VGA (Size: 640 x 480 pixels; Frame rate: 30 frames per second, 25fps for PAL format) provides television-quality movie recording, so instead of only being able to view movies in a small size on a computer monitor, they can be enjoyed in a large size on TV screen. In any mode, movie recording length is only limited by the available memory on the xD-Picture Card. With a microphone and speaker in the camera body, movies can be heard as well as seen.

Automatic Red-Eye Fix Function
For the first time on an Olympus digital camera, a Red-Eye Fix function is built right into the camera, allowing photos that exhibit red-eye to be corrected with one-touch ease.

Calendar Function
The Calendar function organizes photos according to the date they were taken, displaying the first photo taken on each date in a calendar format on the LCD monitor. Because it makes it easy to manage images by date, users can have fun creating their own photo album diary.

Panorama Photography
Panorama images can be created using the included Olympus Master editing software and an Olympus xD-Picture Card.

Slideshows
A slideshow function allows users to display their favorite images as an automatic slideshow. A choice of "Normal", "Slide", "Fade", and "Zoom" slide transitions is offered to further increase viewing enjoyment. In Zoom playback, slides appear from the center of the screen and expand outward until they cover the previous slide.

In-Camera Recharging
The optional D-7AC adapter ($49.99 MSRP) allows the batteries to be recharged while still inside the camera body. The camera comes with a Li-ion rechargeable battery and charger.

Availability
The C-7000 Zoom will be available beginning October 2004. It includes a 32MB xD-Picture Card, Lithium-Ion rechargeable battery and charger, an Auto-Connect USB 2.0 cable, Audio/Video Out cable, wrist strap, OLYMPUS Master Software, user manual and Quick Start Guide.
U.S. Pricing
C-7000 Zoom Estimated Street Price: $599.99 (U.S.)

For more information, review units and high-resolution images of the camera, contact Michael Bourne, Mullen Public Relations, 650-210-9857 or michael.bourne@mullen.com, or Chris Sluka, senior public relations manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr. P.O Box 9058, Melville, NY 11747-9058, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.

ABOUT OLYMPUS
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

Digital and film cameras, and digital voice recorders.
Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
Advanced clinical and research microscopes; and
Lab automation systems, chemistry-immuno and blood bank analyzers and reagents.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America.

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Olympus C-8080 Wide Zoom Digital Camera

Olympus Launches High Performance 8.0 Megapixel Digital Camera: The C-8080 Wide Zoom

- TruePic TURBOTM Image Processor Speeds Up Camera Functions, and Battery Holder, Lenses and Flash System Accessories Put More Control in the Hands of Photographers

Melville, New York, February 12, 2004

- The first time photographers power up the new Olympus C-8080 Wide Zoom they will be impressed by the camera's lightning-fast start-up and shot-to-shot recycling time courtesy of the Olympus TruePic TURBOTM Image Processor. But perhaps the greatest revelation about this feature-rich, top-of-the-line consumer camera is that it delivers 8 million pixels of resolution for producing color-rich prints of large sizes, and a super-bright f2.4 wide angle glass lens all for an estimated street price of $999.

"The C-8080 Wide Zoom and its wide range of accessories make this camera the ideal choice for photographers interested in an all-in-one, high performance solution that offers incredible ease of use and seemingly limitless customization," said T.J. Dickson, Product Manager of Digital, Olympus America Inc. "The C-8080 Wide Zoom delivers incredible speed thanks to a new image processor, and more features than most prosumer models on the market today at this price point."

Olympus high-quality optical technology distinguishes the C-8080 Wide Zoom from other digital cameras. The camera's world-class Olympus all-glass lens with 3 aspherical extra-dispersion (ED) lens elements is designed specifically for digital capture. The fast and bright f2.4/3.5 to f8.0 lens is a 15x seamless wide angle zoom (5x optical wide zoom and 3x digital combined), 28mm-140mm equivalent in 35mm photography.

Innovative
By combining a designed-to-be-digital wide-angle zoom lens with an 8.0-megapixel sensor, Olympus developed a camera that delivers optimal image quality for a variety of applications. The C-8080 Wide Zoom has also been enhanced with an improved image processor called TruePic TURBO that significantly improves image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the C-8080 to capture information from all 8.0 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos up to poster-size and larger.

No design detail has been overlooked in creating the C-8080 Wide Zoom. When photographers look through the camera's electronic viewfinder and see super-clear images that rival the clarity of optical viewfinders, it's because the C-8080's super-high resolution electronic viewfinder (EVF) has been improved to a sharp 240,000 pixels. Moreover, this is a full information viewfinder and has the advantage of allowing users to view all of their camera's settings without using additional power from the LCD.

Stylish & Durable
The C-8080 Wide Zoom is the embodiment of style and durability. It has a rugged, black, ergonomic magnesium alloy body that measures a mere 4.9" (W) x 3.3" (H) x 3.9" (D) and weighs 23.3 ounces (without the battery or media). This solid camera conforms to the photographer's hand with a rubberized grip and lens body that's easy to hold for lengthy photo shoots.

More Choices Equals Greater Ease of Use
Photographers are sure to appreciate the freedom of choice of the C-8080 Wide Zoom. It has so many options that the possibilities to customize the camera are seemingly limitless, yet the variety of choices makes the camera intuitive to operate.

By pressing one of the 13 direct control buttons arrayed around the camera body, a range of options can be viewed on the LCD or EVF, and the ideal setting can then be selected via the jog dial. The C-8080 Wide Zoom's advanced settings provide full manual operation and are ideal for experienced photographers who want to take control.
On the top of the camera a mode dial enables quick settings for an assortment of shooting situations with a turn of the dial, including Portrait, Sports, Landscape, and Night-Scene modes.
Eight customizable "MyMode" settings enable users to have quick and easy access to frequently used settings they assign.
A dedicated Custom button allows users to jump into the feature they use the most with just the press of a button.
The camera takes two types of memory media - the xD-Picture CardTM or CompactFlashTM Type I or II including microdrives - and can hold both media cards simultaneously for flexible storage options.
A multi-position 1.8" LCD for optimized image viewing allows photographers to swivel the LCD in multiple directions: upward from the camera body 90° to shoot from the hip or 45° downward to get the perfect over-the-head shot.
Transferring images to the computer has never been easier with the Auto-Connect USB 2.0 that does not require software drivers (for most computers/operating systems) for hassle-free and high-speed image downloads.
Images may also be viewed on a television using the audio/video cable.
Thanks to PictBridge technology, it is possible to print directly from the C-8080 Wide Zoom to any PictBridge-enabled printer via USB 2.0. Image cropping, paper selection, date imprinting, and printing quantities can be set directly from the camera's LCD.
The C-8080 Wide Zoom captures QuickTimeTM video with audio so users can create short movies that can be sent over the Internet to co-workers, friends and family.
Power Battery Holder Delivers Performance
For photographers who want to extend their shooting pleasure, the C-8080 Wide Zoom can accommodate the new B-HLD30 Power Battery Holder. It holds a maximum of two Lithium ion BLM-1 rechargeable batteries to turn the camera into a powerhouse that has the energy to keep on shooting for hours (one BLM-1 battery is included with the C-8080). The BLM-1 Lithium ion rechargeable battery that ships with the camera delivers an impressive performance of 7.2V, 1500 mAh and can be charged overnight with the included BCM-2 battery charger.
For more convenience, the holder features an additional shutter release button and zoom lever for added ease of use when composing vertical shots. The battery holder even has a space to store an additional xD-Picture Card to replace the one in use when it becomes full.

Envisioning More Possibilities with Accessory Lenses
Two new conversion lenses have been specially created for the C-8080 Wide Zoom, and both feature a bayonet mount for quick and easy attachment to and removal from the CLA-8 conversion lens adapter that screws into the body of the camera. The Olympus conversion lenses deliver the high optical quality required in digital image capture and have been designed to suit the imaging system of the C-8080 Wide Zoom to ensure optimal results without sacrificing quality.

The WCON-08D is a 0.8x wide-angle converter lens that reduces the focal length by a factor of 0.8x (35mm conversion of 22.5mm) when fitted to the C-8080 Wide Zoom, providing greater wide-angle coverage without altering the aperture setting.

To get even closer to the action, the TCON-14D, a 1.4x teleconverter lens, increases the focal length by a factor of 1.4x (35mm conversion of 160mm). To attach the TCON-14D or WCON-08D, the CLA-8 conversion lens adapter is required.

Flexible Flash to See More
In addition to the camera's own pop-up flash, powerful external flash units have been developed for use with the C-8080 Wide Zoom and other Olympus digital cameras. Offering precise TTL flash control or manual operation for full creative flexibility, these flash units are sure to satisfy the most discerning photographers. Delivering great illumination power, the FL-50 has a guide number of 50 at tele settings and of 28 for wide-angle shots. The ultra-compact and lightweight FL-20 can easily fit into a shirt pocket and has a guide number of max. 20, ideal for fill flash.

The very precise flash output of the FL-50 and FL-20 (in 1/8EV increments) make them ideally suited for use with digital camera CCDs to provide even illumination across the entire imaging sensor. A flash bracket plus a range of flash connection cables enable attachment of these models to the various Olympus digital cameras such as the C-5060 Wide Zoom, C-5050 Zoom, C-5000 Zoom and C-770 Ultra Zoom.

Availability
The C-8080 Wide Zoom will be available in February 2004. It includes a 32MB xD-Picture Card, Li-Ion rechargeable battery and charger, Auto-Connect USB cable, Audio/Video Out cable, carrying strap, lens cap with retainer cord, lens hood, Olympus CAMEDIA Master Software, RM-2 Remote Control, user manual and Quick Start guide.

U.S. Pricing:
C-8080 Wide Zoom Estimated Street Price: $999 (U.S.)
C-8080 Wide Zoom MSRP: $1149

TCON-14D MSRP: $239.95

WCON-08D MSRP: $219.95

CLA-8 Conversion Lens Adapter MSRP: $44.95

B-HLD30 Power Battery Holder MSRP: $199.95

For more information, review units and high-resolution images of the C-8080 Wide Zoom and accessories, contact Michael Bourne, Mullen Public Relations, 650-210-9857 or michael.bourne@mullen.com, or Chris Sluka, senior public relations manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000; (800) 622-6372. Fax: (631) 844-5262.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
Advanced clinical and research microscopes;
Lab automation systems, chemistry-immuno and blood bank analyzers and reagents; and
Digital and film cameras, and digital voice recorders.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America.
Company Contact: Agency Contact:
Olympus America Inc. Mullen Public Relations
Chris Sluka, Sr. Public Relations Manager Michael Bourne, Sr. Account Executive
(631) 844-5321 (650) 210-9857
chris.sluka@olympus.com michael.bourne@mullen.com

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